Álvaro Gaviño
Director of Behavioral Economics · BBVA
University License · Florida Dept. of Education · License #9097
Master's in
Behavioral Economics
In 12 months, master the science that Google, Amazon, and Netflix use to predict and shape human behavior — without leaving your job.
U.S. Degree
English & Spanish
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U.S. Degree · Master of Science · 36 credits
Licensed · Florida Dept. of Education
100% Online · English & Spanish
Financing · Interest-free payment plans
The problem
Most professionals make decisions by intuition.
And the results are unpredictable.
Behavioral Economics gives you the scientific framework to understand what truly drives decisions — yours, your clients', and your organization's.
Without behavioral science
Marketing budgets wasted on campaigns that don't connect
Missed opportunities because you can't predict behavior
Strategies that ignore the irrational, human element of decisions
A ceiling on your career from lack of real scientific depth
With your Master's in Behavioral Economics
Design marketing that resonates at a subconscious level, backed by evidence
Build financial strategies that account for real human psychology
Become the expert who moves from trial-and-error to scientific strategy
A U.S. degree that opens doors globally — and a credential your career deserves.
The discipline
The science used by Google, Amazon, and Netflix.
That most professionals still don't know.
It integrates psychology into economic analysis to provide a more accurate view of human behavior. It studies how people actually make decisions — including cognitive biases, emotions, and social influences.
01
Studies reality, not ideal theory
Focuses on WHAT IS — the reality of how people actually behave — rather than WHAT SHOULD BE according to classical economic theory.
02
Based on empirical evidence
Uses experiments and direct observation to build models far more aligned with the reality of human behavior — not theoretical assumptions.
03
Connected to neuroscience
Applies insights from neuroscience to understand how brain reactions shape our economic and consumption decisions — bridging the gap between biology and behavior.
Who it's for
For professionals who already know their field
and want the science to master it
This is not a first master's for recent graduates. It's a specialization for working professionals with a bachelor's degree who are ready for the next leap.
Marketing, Sales & Advertising
Apply consumer psychology and choice architecture to design campaigns based on science, not intuition.
Finance & Banking
Understand behavioral biases in financial decisions and design products and interventions that account for real human psychology.
Public Policy & Government
Design nudge-based interventions — as practiced by the UK Behavioural Insights Team and U.S. federal agencies.
Researchers & Future PhDs
Build the academic foundation and scientific writing skills to qualify for a PhD program — and join the researchers shaping the field.
Alumni voices
Real careers. Verifiable results.
See how professionals are applying this master's to transform their careers and companies.
★★★★★
"For me it has been a before and after — both professionally and personally. All the professors are first-class professionals, passionate about the discipline. You learn by doing. Highly recommended."
★★★★★
"I started the master's and my life changed. You develop a more open and enlightened mind about the human decision-making process. Once you acquire this knowledge, you are never the same."
★★★★★
"Enrolling at Evidentia University is one of the best decisions I have made in recent years. Demanding but flexible, challenging but rewarding and inspiring."
The faculty
15+ global experts. Real practitioners, not just academics.
PhDs, corporate executives, and consultants who actively apply behavioral science — in real companies, at the highest level.
Anisha Singh
Director, Research & Innovation · Busara Center & MIT GovLab
Juan Camilo Salcedo, PhD.
Director of Behavioral Science · Potential Project
Cristina Lázaro, PhD.
Lead Customer Success Manager · Gartner
Mercedes Diéguez
Dir. School of Business & Behavior · Former Head of Pricing, Telefónica
Sara Isaac
Chief Strategist · Marketing for Change
Henry Nasser
Behavioral Leader Latam · BeWay
Rodolfo González
HR Director · Evidentia University
↔ Swipe or use the arrows to see all faculty
How you'll learn
An experience designed for working professionals
A flexible ecosystem with the tools you need to master Behavioral Economics — on your own terms.
Live & On-Demand Classes
Join real-time debates or watch recordings anytime — so you never fall behind, no matter your timezone or schedule.
Continuous & Personalized Tutoring
Direct support from subject-matter specialists with deep professional experience — no bots, no forms.
Global Community of 20+ Countries
Interact with peers and professors from over 20 countries in active discussion forums — so you build a network that actually matters.
Real-World Case Studies
Go beyond theory: analyze and solve real business challenges from day one — so you can apply what you learn immediately.
The program
36 credits. 12 months.
Three areas of mastery that transform your career.
The curriculum is structured across three core tracks that transform you from a professional who uses data into a strategist who understands people.
01
Decode the Human Mind
Master the foundational principles of behavioral science. Learn to identify the 190+ cognitive biases that shape every decision.
02
Engineer Powerful Business Strategies
Translate theory into tangible ROI: neuro-pricing in marketing, behavioral finance, UX design, and people management in HR.
03
Design High-Impact Interventions
Learn to shape behavior at scale: public policy, behavioral project management, and AI applied to behavioral science.
This course provides students with a comprehensive understanding of the virtual learning environment. They will master platforms like Moodle and Google Drive, engaging in online questionnaires, assignment submissions, forum participation, and collaborative interactions with peers and instructors. Students will also learn account creation, Google Drive cloud access, and document sharing — skills increasingly essential in today's professional landscape.Prerequisite: None
This course focuses on the origins of behavioral economics as a response to traditional orthodox economics. It examines the historical evolution of the field, its integration into mainstream economic thought, Prospect Theory, and the social impact on decision-making processes — providing a comprehensive foundation for understanding principles related to human behavior.Prerequisite: ISM500
An in-depth, interactive study of over 190 cognitive biases identified to date. These biases can hinder human intentions or be beneficial depending on context — both aspects are analyzed through real examples. Students collaborate in teams to compile their own compendium of cognitive biases, serving as reference material throughout the entire master's program.Prerequisite: ISM500, ECO505
A factual and conceptual foundation in psychology, enabling students to grasp the underlying processes of human behavior — covering emotions, cognition, biology, and personality. Students also explore decision-making dynamics during human interactions and learn to apply these principles across professional and personal contexts.Prerequisite: ISM500, ECO505
Students learn to conduct bibliographic searches in scientific databases, master APA referencing, and disseminate research through conferences and scientific poster presentations. The course equips students to navigate scientific research and produce professional work with enhanced academic rigor — an essential competency for the Capstone Project.Prerequisite: ISM500, ECO505
Using Behavioral Economics and real expert cases, students learn to enhance brand relevance, conduct impactful market research, and build stronger value propositions through neuromarketing and neuro-pricing techniques. The course covers key tools — from A/B testing to MRI — transforming traditional approaches to value proposition development and customer experience.Prerequisite: ISM500, ECO505
This course explores UX design to create products that deliver meaningful user experiences, covering usability, design, and functionality. Students undertake behavioral intervention projects using proven methodologies such as BASIC and EAST, and learn to optimize information architecture and design experiences using BE project management tools.Prerequisite: ISM500, ECO505
Students explore how psychology influences investors and financial analysts — examining human emotions, biases, and cognitive limitations that impact market outcomes. Real-life case studies apply BE principles to equity, long-term savings, payments, risk management, fintech, and real estate decisions, with strategies to mitigate cognitive biases and protect investments.Prerequisite: ISM500, ECO505
Behavioral science illuminates how individuals react psychologically to interventions, organizational change, and stimuli in the labor market. Students learn best practices to enhance HR management, reward systems, and organizational performance — covering selective recruitment, executive compensation, and building positive employee experiences in optimal workplaces.Prerequisite: ISM500, ECO505
A comprehensive analysis of the latest neuroscience methodologies and the potential of Big Data and AI to amplify the benefits of Behavioral Economics. The course provokes discussions on the future of BE — covering ethical dimensions, sustainability, and societal development. Students develop competencies in cultural neuroscience and explore how digital capabilities can scale BE interventions.Prerequisite: ISM500, ECO505
Students explore how Behavioral Economics is reshaping government economic policy. Through real-world case studies from administrations worldwide, they examine successful BE interventions in health, education, climate change, taxation, and diversity. By the end, students will have the skills to lead and implement social improvements inspired by the best behavioral policy practices globally.Prerequisite: ISM500, ECO505
The pinnacle of academic and intellectual growth in the program. Students receive continuous tutoring to enhance their academic writing and present their work before an online tribunal of professors. This multifaceted assignment distills all program knowledge into a practical document while developing strong public communication skills — the ultimate proof of mastery.Prerequisite: ISM500, ECO505, RSC550
The degree
Master of Science in Behavioral Economics
36 U.S. academic credits equivalent to 64.8 European ECTS.
Licensed by the Florida Department of Education (CIE) — one of the most rigorous licensing standards in the U.S.
36 U.S. academic credits, equivalent to 64.8 European ECTS.
Valid for Ph.D. programs in Europe, subject to each university's established equivalency processes.
Study at a U.S. university from anywhere in the world — without relocating.
English or Spanish: you choose.You can follow classes, interact with peers and professors, and complete activities in your preferred language.
Professionals from these organizations have studied with us
Your investment, protected
We stand behind every enrollment.
You only pay after you're admitted.
The admissions process comes first — no payment required to apply or interview. We only ask you to commit once we've confirmed together that the program is the right fit for your goals.
Your first 30 days are a trial, not a commitment.
Once classes begin, you have a full 30 days to experience the program — the faculty, the curriculum, the community. If at any point during this period you decide it's not the right fit for you, for any reason, you can withdraw and receive a full refund of your tuition. The only non-refundable cost is the $160 registration fee required to process your application.
We walk you through every step.
The admission process isn't a filter designed to reject you — it's a process designed to set you up to succeed. Your personal admissions advisor will guide you through every document, every step, and every question before you commit a single dollar.
There's no risk in finding out if this is right for you. The only cost of exploring is 60 seconds to fill out the form.
How it works
From application to enrolled student in 4 steps
1
Request information
Fill out the form. An admissions advisor contacts you within 24 hours.
2
Admissions Call
A 20-minute call to confirm the program is the right fit for your goals.
3
Enrollment & documentation
100% online process. Submit your documents and sign your enrollment agreement.
4
Aug 31 — You start!
Access your virtual campus, meet your cohort, and begin building your expertise.
Frequently asked questions
Everything you need to make the right decision
Absolutely. Our philosophy is a human, personalized approach — no robots, no complicated forms. We assess each candidate's situation individually to create a tailored plan. This can include significant income-based grants and flexible, interest-free payment plans. The first step is to talk to us.
Yes. The program is specifically designed for busy professionals. While we have live classes for debate and feedback, every session is recorded. With 24/7 access to all materials and on-demand classes, you have full control to adapt the learning schedule to your life.
No. You don't need a specific background to succeed (but you do need a bachelor's degree). The curriculum is designed from foundational principles, and cohorts thrive on diverse professional perspectives — from marketing and tech to finance, HR, and public policy.
Yes. The program includes scientific writing and research methodology — the competencies required for doctoral admission. This degree is valid for PhD programs in Europe, subject to each university's equivalency processes. Several alumni are currently enrolled in doctoral programs.
The process is 100% online and our advisors guide you at every step. The main documents are: resume, letters of recommendation, and your bachelor's degree transcripts. We provide a clear checklist and are always available to help.
The program is offered in English and Spanish. You can follow video classes, interact with peers and professors, and complete activities in your preferred language. The Fall 2026 cohort includes sections in both languages — your admissions advisor will confirm the available options.